A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.
– Mike Monteiro
about me
Hi, I’m Wim
I’m a dedicated minimalist – not only in life but also in my work. I firmly believe that ‘less is more’.
If you need someone to ‘design’ what’s in your head, there are plenty of (free) (online) tools for that. If you need someone to elevate your vision to new heights and combine it with years of experience… I’m your guy!
No-nonsense. Honest. Transparent. With a generous amount of (sarcastic) humour.
services
What can I do for you?
WordPress websites
Do you need a stable and custom-designed website for your brand or company? I will guide you through every step of the process: from optimising the site structure and content to a stress-free launch.
Stable and secure hosting with regular security updates
A unique and responsive design, no cheap templates
Looks pixel-perfect on every screen
Custom built for your current needs but ready for future growth
Ownership – You buy the product, no hidden fees or subscriptions
E-learning & educational materials
With my background in education and years of teaching experience, I help you create engaging and well-structured learning materials for both online and offline use.
Years of experience in education
A strong commitment to inclusivity and versatility
Standalone products or support for different LMS (SCORM, xAPI,…)
Engaging courses that look good and don’t feel boring
Ownership – You buy the product, no hidden fees or subscriptions
Graphic design
Do you need a logo or brand guide? Looking for a flyer or poster for your next project? Need a brochure or booklet to connect with customers? I can help you build everything you need across any medium.
Pixel-perfect (vector) designs
Clear and visually pleasing brand guides
Designs for different mediums – Paper, merchandise or signage
Easy review process and clear communication during the project
Ownership – You buy the product, no hidden fees or subscriptions
Design consultancy
I have years of experience in minimal design and using it to elevate your brand or company to the next level. You can hire me on a contract basis to create designs, train trainers, train staff, or train customers.
Multiple (minimal) design trainings and workshops
Experience in a wide range of design and office software
Learn to create great designs no matter the app or software
Concrete action plans, not just theory or talk
An outside perspective for fresh insights
Let’s talk about AI
I try to use generative AI as another tool in my toolbelt but not as a perfect solution to anything. I create engaging and high quality products with the help of AI but I will never sell you a ‘quick and easy AI solution’.
Thanks to AI I can offer some things that I could not offer before though. Not as a standalone service but more as a ‘bonus’.
This website is 100% human made
Translations of websites and design products
Well written and consise copywriting for your brand/company
Unique images or illustrations
Please note: As a creative freelancer I honestly believe in the power of an expert. While generative AI can be a great tool to support smaller projects, I simply cannot endorse the current AI hype. If the budget allows it, I will always consider using real people with real visions and thoughts.
90% of my clients tried the cheap AI or template route and came to me for help because it just doesn’t feel ‘right’, it’s too complex, it underperforms or it has numerous hidden costs.
latest work
What I’ve been working on
BankID
Unsolicited case study I did for the brand BankID, it’s a well known identification provider in Sweden.
myNEO Therapeutics
An amazing international client and my first in the medical business. These heroes create cancer vaccines with groundbreaking technologies.
Partena Professional
As a consultant for this company I help them to create immersive and timeless e-learnings. Sharing my knowledge in minimal design and pedagogy.
Moving to Sweden
A lot of my time goes to my move to Sweden and starting a new company here. Stay tuned for more info!
Heuvelsven
One of my best friends asked for a favour and wanted me to help redesign their outdated website to get them back on track with the growing competition.
